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Audience: Customer
Module: Channels
Time to read: 5 minutes
Applies to: All plans
Mistake 1: Too many channels
Fix: Focus on what you can execute well.
Mistake 2: No channel ownership
Fix: Assign responsibility per channel.
Mistake 3: Inconsistent messaging
Fix: Align channels with strategy and brand.
Mistake 4: Channels not tracked
Fix: Connect channels to Analytics and CRM.
Best practice
Channels should amplify strategy, not dilute it.
Related articles
• How do I choose the right channels?
• How does Analytics track channel performance?