Skip to main content
What can we help you with?
Audience: Customer
Module: Channels
Time to read: 4 minutes
Applies to: All plans
Quick answer
Channels are the pathways through which marketing attracts leads and CRM converts them.
Channels → Marketing
Marketing uses channels to:
• Distribute campaigns
• Publish content
• Drive engagement
Channels → CRM
CRM captures and tracks:
• Leads from channels
• Customer interactions
Best practice
Channels should feed clean, trackable data into CRM.
Related articles
• How does Marketing use Channels?
• How does CRM track leads?