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What can we help you with?
Audience: Customer
Module: Channels
Time to read: 5 minutes
Applies to: All plans
Quick answer
The right channels depend on your audience, strategy, and execution capacity.
How to choose channels
Ask:
• Where does my target audience spend time?
• Which channels support my strategic goals?
• What can my team manage consistently?
Avoid common traps
• Chasing every new platform
• Choosing channels based on trends, not fit
Best practice
It’s better to execute well on a few channels than poorly on many.
Related articles
• How does Strategy influence channel selection?
• How do Channels support Marketing?