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Audience: Customer

Module: CRM

Time to read: 4 minutes

Applies to: All plans

Quick answer

Sales pipelines visualize where deals are and what needs to happen next.

How pipelines work

A pipeline consists of:

• Defined sales stages

• Clear exit criteria per stage

• Expected deal values

Step-by-step

1. Define your sales stages

2. Move opportunities through stages as progress is made

3. Update deal values and expected close dates

4. Review pipeline regularly

What you should see

A healthy pipeline shows:

• Deal flow

• Bottlenecks

• Revenue forecast

Common mistakes

• Skipping stages

• Leaving deals stagnant

Best practice

A pipeline should reflect reality, not optimism.

Related articles

• How do I track deals, stages, and probabilities?

• How does CRM connect to Finance?

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