Audience: Customer
Module: Marketing
Time to complete: 10–15 minutes
Applies to: All plans
Quick answer
Campaigns organise marketing activities around a specific objective, audience, and timeframe.
How campaigns work
A campaign typically includes:
• A clear objective
• One or more channels
• Defined start and end dates
• Success metrics
Step-by-step
1. Define the campaign objective
2. Select the audience and message
3. Choose channels and tactics
4. Assign timelines and responsibilities
5. Track performance during and after the campaign
What you should see
Well-managed campaigns provide clarity on:
• What is running
• Why it exists
• How success will be measured
Common mistakes
• Running campaigns without clear goals
• Not reviewing results after completion
Best practice
Every campaign should answer one question: Did this move us closer to our strategic goal?
Related articles
• How do I track marketing performance and ROI?
• How does Marketing connect to other modules?