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What can we help you with?
Audience: Customer
Module: Channels
Time to read: 4 minutes
Applies to: All plans
Quick answer
Channel performance should be reviewed based on effectiveness, not activity.
What to review
• Engagement levels
• Lead quality
• Conversion contribution
When to optimise
• Channels underperform consistently
• Effort outweighs results
Best practice
Double down on channels that convert, not those that look busy.
Related articles
• How do Analytics track channel performance?
• How do Marketing metrics relate to Channels?