Audience: Customer
Module: Channels
Time to read: 3 minutes
Applies to: All plans
Quick answer
The Channels module helps you define, manage, and align the communication channels your business uses to engage customers.
Why Channels matter
Many SMEs use multiple channels without structure. This leads to:
• Inconsistent messaging
• Missed follow-ups
• Poor customer experience
The Channels module introduces clarity by showing where engagement happens and how it should be managed.
What the Channels module does
It allows you to:
• Define your active channels
• Understand how channels support marketing and sales
• Maintain consistency across touchpoints
Best practice
Channels are enablers — not strategies on their own.
Related articles
• What types of channels can I manage in the app?
• How do Channels support Marketing and CRM?