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Audience: Customer
Module: Channels
Time to read: 4 minutes
Applies to: All plans
Quick answer
Channels represent the platforms and touch points where your business interacts with prospects and customers.
Common channel types
Depending on your setup, channels may include:
• Website and landing pages
• Email communication
• Social media platforms
• Messaging platforms
• Phone and voice channels
Why this matters
Each channel serves a different purpose:
• Awareness
• Engagement
• Conversion
• Support
Common mistakes
• Treating all channels the same
• Using channels without clear intent
Best practice
Every channel should have a defined role in the customer journey.
Related articles
• How do I choose the right channels?
• How do Channels connect to Automation?