Audience: Customer
Module: Marketing
Time to read: 4 minutes
Applies to: All plans
Quick answer
Marketing channels are the platforms and mediums you use to reach your audience. The right channels depend on where your customers are and how they buy.
Common channel types
• Digital advertising
• Content and SEO
• Email marketing
• Social media
• Partnerships and referrals
How to choose channels
Ask:
• Where does my audience spend time?
• Which channels support my objectives?
• What can I execute consistently?
Managing channels effectively
• Focus on a small number of priority channels
• Track performance per channel
• Refine based on results
Common mistakes
• Spreading effort too thin
• Chasing trends instead of results
Best practice
Consistency on fewer channels beats inconsistency everywhere.
Related articles
• How do I build a marketing plan aligned to my strategy?
• How do I track marketing performance and ROI?